Why your startup's creative energy is failing (and how to fix it)
Issue 2: 1 simple and effective strategy to maximize your creativity in the startup hustle
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Feeling that the rush of early-stage startups is draining your creativity? Here’s how I stay inspired and how you can too.
Think less, create more: the no-thinking strategy
“When I’m asked, When do you do your best thinking?
My answer is, When I’m not thinking.”—Jackson Pollock, American painter, pioneer of abstract expressionism
I believe that to be creative, you need moments of zero pressure. When you’re relaxed, you stop overthinking. Ideas then come more easily. That’s why I save one hour daily to let my mind wander freely.
For example, I open a fresh (and messy) Figma file. Then, I explore any idea that comes to mind relentlessly, without worrying about limits or rules. Everything is fair game.
This “mental playground” helps my creativity recharge and prevents the usual burnout from constant logical problem-solving.
The real world is full of constraints, which are key for innovation. But you need to have time without pressure to recharge your creativity. Whether brainstorming, creating photo collages, or coming up with new recipes, letting go of all the “shoulds” can trigger your best ideas.
So when you feel exhausted, relax and allow your imagination to run wild. You’ll be amazed at how it boosts your creative energy.
“Creativity is intelligence having fun.”
—Albert Einstein, Theoretical physicist
I'll finish this essay with a favorite example: how architect Renzo Piano came up with The Shard building concept in London. Piano sketched his idea on a napkin during lunch with Irvine Sellar, the building's commissioner. His enthusiasm and playful attitude were enough to start the project. That simple moment led to one of today’s most iconic buildings. And the napkin is now framed in his office, a reminder that great ideas can come when you let your creativity flow.
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That's all folks. Thank you for reading.
Have feedback or ideas for future essays?
Feel free to DM me. I’d love to hear from you!
Until next time, be well.
Hamza
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